Pringles – Ellie Schwartz

Pringles
A celebration of Halloween and Días de los Muertos.

Pringles has made a splash each year with collectible, craveable seasonal packaging for the fall and winter. While Halloween and Día de los Muertos both exemplify celebrations with family and friends, they each have very different customs and cultural traditions. The task was to create a cohesive and complementary set of four cans — two for Halloween and two for Día de los Muertos — that celebrate and respect both holiday's traditions.

Neither spooky nor somber, the four celebratory characters hero the iconic Pringles' crisp and bring movement and dynamism to the lineup. Each features surprising glow-in-the-dark ink and the four illustrations hold together cohesively to capture the shared joy of these two holidays.

CREDITS

Team Design B&B, 2023

Role Custom Illustration, Packaging

Say hello at:

ellieschwartzdesign@gmail.com