Eggo
A collaboration between two iconic flavors.
After years off the shelves, Kelloggs wanted to bring back an iconic customer favorite, Froot Loops-flavored Eggo waffles. Initially released in 2003, Eggo needed a packaging revamp that would merge the nostalgia and vibrancy of Froot Loops while maintaining the appetite appeal and architecture of Eggo Waffles. By combining two of Kellogg's leading brands, Eggo relaunched the product, creating excitement and buzz.
The result—a vibrant, colorful design highlighting the iconic and beloved Toucan Sam—instantly captivates kids and consumers at the shelf.
CREDITS
Team Design B&B, 2021
Role Packaging, Brand Research
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© ELLIE SCHWARTZ 2024
Chicago, IL