BalletX – Ellie Schwartz

BalletX
An Identity system for a dance companies 15th Anniversary Season.

Today, BalletX stands as one of Philadelphia's premier contemporary ballet companies and a hub for world premiere choreography. In 2020, the company marked its 15th-anniversary season with the launch of an online streaming platform. To honor this milestone and promote the new service, BalletX sought an identity that captured both the celebration of their 15th season and the introduction of this digital platform.

The result was a modular identity that creatively incorporated the number 15 in various iterations. Utilizing vibrant colors and dynamic dancers in tandem captured audiences far and wide, bringing excitement and joy.

CREDITS

Team Modern Good, 2020

Role Poster, Brand Identity

Say hello at:

ellieschwartzdesign@gmail.com